View from HQ: The Value of Membership

Written by Dave Mathewson View from HQ Monthly AMA News Column As seen in the September 2017 issue of Model Aviation. We’ve all heard the question, “When a tree falls in the forest and nobody is around to hear it, did it make a sound?” The logical answer would be “yes.” I was speaking with another association leader recently who put a spin on that question. He asked, “If an association offers value to its members and the members do not take advantage, did the association deliver value?” He felt most would answer that question with &ldquo…